Save the Date: insureNXT 2025!

thebrokernews is delighted to be part of insureNXT – the international congress for innovations in the insurance industry – on 14 and 15 May 2025 in Cologne. As a central platform for insurers, brokers, cross-industry companies, consultancies and start-ups, insureNXT offers a high-calibre programme with exciting keynotes, panels and networking opportunities.

Artificial intelligence (AI) has the potential to fundamentally change the insurance industry – but many companies have so far only used a fraction of its possibilities. In the first phase of AI implementation, insurers have gained valuable lessons learned.

• Successful use cases include claims verification, fraud detection and risk modelling.
• Scaling is key: Companies need to integrate AI solutions across the enterprise, rather than using isolated pilot projects.
• Responsible AI is gaining importance: Ethical guidelines and transparency are crucial for customer trust.

The outlook shows that AI-driven innovations such as dynamic pricing or predictive analytics will be used even more in the future.

Marketing and sales: Growth through personalisation and smart channel strategies

Insurers are faced with the challenge of adapting their sales strategies to the digital needs of customers. Successful approaches include:

• Optimal channel mix: a combination of embedded insurance, platforms, digital sales and traditional models such as bancassurance or broker sales.
• Personalisation as a game-changer: AI-supported data analysis enables tailored offers and improves cross-selling and upselling.
• Success stories vs. failures: While some companies are scoring with chatbots and automated processes, others are failing due to poor data quality or unclear customer goals.

The vision for the future? Seamless digital customer service that combines efficiency and individuality.

Scaling innovation: How insurers can grow with new ideas

Innovations alone are not enough – they also need to be scaled. Successful insurers are relying on:

• Corporate venture capital (CVC): Investments in start-ups bring fresh expertise and accelerate digital transformation.
• Open innovation: Collaboration with external partners such as tech companies or research institutes promotes cross-industry solutions.
• Best practices for internal scaling: Agile methods and company-wide innovation labs help to implement ideas faster.

The outlook shows that the future belongs to insurers that combine AI, modern distribution channels and open innovation cultures.

The future of insurance is digital, customer-centric and innovative

The insurance industry is at a turning point. Companies that use AI strategically, optimise their distribution channels and scale innovation will remain competitive in the long term. The key lies in the balance between technology, customer focus and responsible implementation. Those who act now will secure pole position in tomorrow’s market.

Save the date of Wednesday, 14 May and be there when I speak on the topic of Digital Insurance Services: How Acceptance Varies Across Borders in the Trend Zone from 10:45 a.m. to 11:30 a.m.

Binci Heeb

Program

Also read: 14 and 15 May 2025: InsureNXT in Cologne – International Conference and Exhibition for Innovation in the Insurance Industry